Invicta Racing

Photo shoot for campaign Formula 2 team

For watch brand Invicta, Capital Sports' crew was active at the Holkham Hall estate in England in recent months. The US watch company has a great affinity with racing and has therefore sponsored a Formula 2 racing team since 2023. From 2024, this racing team will also bear the name of its sponsor: Invicta Racing. To make this move known among racing and watch enthusiasts worldwide, Invicta enlisted its regular marketing agency Capital Sports from Den Bosch, with whom it has had a close partnership for almost 10 years.

Invicta Racing driver
Invicta Racing car at Holkham Hall

17th century mansion set for shoot with racing cars
For the campaign, the crew travelled not to a race track, but to an English country house, close to the coast, several hundred kilometres north of London. The manor house Holkham Hall was built in the early 17th century by Thomas Coke, Earl of Leicester of Holkham. The ceiling in the Marble Hall is a copy of the ceiling of the Pantheon in Rome. Hanging on the walls of the salon are works by Peter Paul Rubens and Anthony van Dyck, among others.

Headliners this time were not painters Rubens and Van Dyck, but talented drivers Gabriel Bortoleto and Kush Maini. The contrast between the vibe of the racing cars and the drivers and the aristocratic aura of English history, made it a very striking campaign.

Invicta Racing driver at photo shoot

Brazilian racing talent
Only 19 years old, Gabriel Bortoleto caused a stir by becoming the 2023 FIA F3 champion. The Sao Paolo-born Brazilian is a great talent, but in his modesty, he says he is still far away from the achievements of his great examples from Brazil, such as Ayrton Senna, Emerson Fittipaldi, Nelson Piquet, Rubens Barrichello and Felipe Massa. Brazil has many racing heroes and a rich history in Formula 1. In 2024, however, there is no Brazilian driver, who has a seat in an F1 racing car. Therefore, many eyes are on Bortoleto, who has been included in the McLaren Driver Development Programme, the training programme of McLaren's Formula 1 team, since a few months.

A constituency of more than 1 billion people
Kush Maini is also a very talented driver. By 2023, Maini was already competing in Formula 2. His achievements were enough reason to join the Alpine Academy, the training programme of Alpine's Formula 1 team. As an Indian driver born in Bangalore, many eyes are on him. Not just from many racing fans worldwide. India's 1 billion-plus population follows Kush with more than average interest.

Campaign Invicta Racing
The shoot at Holkham Hall ended up lasting three days. The crew totalled around 20 people, excluding Invicta Racing employees and accompanying staff at Holkham Hall. Besides the Capital Sports production team, they included, for example, two photography teams, two video teams and a special lighting team. A lot of equipment came with them from the Netherlands. The electricity facilities at the manor, for instance, were insufficient for a big shoot like this. Therefore, a special bus with a generator took the crossing from Rotterdam to England.

Invicta Racing driver in hallway

A special international partnership
The collaboration with Invicta Watch is very special. As a Dutch marketing agency, we have been working with this Miami-based watch company for many years. Previous campaigns included, for example, Kermit and Miss Piggy from the Muppets. We worked together with celebrities such as Eva Longoria, Shaquille O'Neal, Gabrielle Union and Jason Taylor and ran campaigns with, for example, Marvel and Star Wars. Campaigns with a sports theme were with Las Vegas Raiders, MLB, NFL and NHL. In 2022, we were responsible for the campaign with Formula 2 driver Juan Manuel Correa. And now, a follow-up with Invicta Racing's campaign with drivers Bortoleto and Maini. It was in every way a campaign without limits: a Swiss watch brand, a client from Miami, a country house in England, drivers from Brazil and India and an agency from Den Bosch.

About Invicta Watch

Invincible. That's what the Latin Invicta means. When we talk about Invicta, we are talking about the originally Swiss watch brand. Invicta originated almost two centuries ago, in 1837, in the small town of La Chaux-de-Fonds. Since then, the watchmaker may call Miami its home. In the state of Florida, Invicta Watch Group houses the Invicta, TechnoMarine, S. Coifman and Glycine Switzerland brands.

Invicta is known for the vast amount of designs and product innovations the brand releases. In almost two centuries, more than 4,000 unique models were introduced by Invicta. More than 55 patents have also been granted in the field of design and mechanics. Not surprisingly, the watchmaker has been able to amass a strong following of collectors around the world. Although those fans also often come to appreciate something else Invicta excels at.

Indeed, these are the partnerships with big names that Invicta enters into. Disney, Marvel, Star Wars, DC Comics, Warner Brothers, US Army and US Navy: these are just a few of the brand's many successful partnerships. In sports, too, Invicta is a well-known and much-loved name. Thanks to partnerships with athletes such as Shaquille O'Neal, Jason Taylor, and Juan Manuel Correa, Invicta shines on the wrists of the world's best athletes. 

It's not only athletes who appreciate Invicta, but also entire teams and even leagues that enjoy working with the watch brand. Invicta sponsors the US NFL, MLB, and NHL and is Official Timekeeper of the American football team Las Vegas Raiders. Since 2023, they've also been title sponsor of Formula 2 team Invicta Racing. These are all partnerships that underline Invicta's motto: invincible.

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