For season 2022, Invicta Watch Group is the Official Timekeeper of Las Vegas Raiders. This will give them a prominent place on the scoreboard at every game at the Allegiant Stadium. Invicta CEO Eyal Lalo said the following about the partnership: "We are proud to be the Official Timekeeper of the Las Vegas Raiders and Allegiant Stadium. As one of the fastest-growing watch brands in the world, and with the continued growth of our watchmaking community, we saw an ideal match between the Raiders and Invicta. Timekeeping is an integral part of sport as well as our Swiss heritage. For me, this is therefore a perfect match."
Invicta pop-up store
As part of the sponsorship, Invicta watches are prominently displayed throughout the stadium. Fans will see Invicta featured on displays, match clocks, billboards, and in activation zones. And, of course, in the specially established Invicta pop-up store in the stadium. Capital Sports developed the campaign to attract visitors to this Invicta Store from the Raiders.
As part of the collaboration between Invicta and the Las Vegas Raiders, unique Raiders-themed watches were also designed. These are available exclusively at the pop-up store at the stadium and at Invicta shops in Las Vegas. To accompany the launch of this special collection, Capital Sports developed an online activation. Using gamification, new leads were collected for the watchmaker.
About Invicta Watch
Invincible. That's what the Latin Invicta means. When we talk about Invicta, we are talking about the originally Swiss watch brand. Invicta originated almost two centuries ago, in 1837, in the small town of La Chaux-de-Fonds. Since then, the watchmaker may call Miami its home. In the state of Florida, Invicta Watch Group houses the Invicta, TechnoMarine, S. Coifman and Glycine Switzerland brands.
Invicta is known for the vast amount of designs and product innovations the brand releases. In almost two centuries, more than 4,000 unique models were introduced by Invicta. More than 55 patents have also been granted in the field of design and mechanics. Not surprisingly, the watchmaker has been able to amass a strong following of collectors around the world. Although those fans also often come to appreciate something else Invicta excels at.
Indeed, these are the partnerships with big names that Invicta enters into. Disney, Marvel, Star Wars, DC Comics, Warner Brothers, US Army and US Navy: these are just a few of the brand's many successful partnerships. In sports, too, Invicta is a well-known and much-loved name. Thanks to partnerships with athletes such as Shaquille O'Neal, Jason Taylor, and Juan Manuel Correa, Invicta shines on the wrists of the world's best athletes.
It's not only athletes who appreciate Invicta, but also entire teams and even leagues that enjoy working with the watch brand. Invicta sponsors the US NFL, MLB, and NHL and is Official Timekeeper of the American football team Las Vegas Raiders. Since 2023, they've also been title sponsor of Formula 2 team Invicta Virtuosi Racing. These are all partnerships that underline Invicta's motto: invincible.
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