Invincible in Detail
A spectacular comeback
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Invincible
Invincible. It is the perfect word to describe Juan Manuel Correa. The Ecuadorian driver's life is going like a boyhood dream. He wins titles with karting in his home country and the U.S., works his way up to Formula 4, GP3 and achieves podiums during his first year in Formula 2 in 2019. The step up to the highest racing class seems within reach.
Then things go wrong. Horribly wrong. During the Formula 2 race at Spa-Francorchamps in Belgium, Juan Manuel is involved in a big crash. Fellow driver Anthoine Hubert dies from his injuries, Correa breaks both legs and suffers a spinal injury. In the weeks that follow, the then 20-year-old driver lies in a coma.
But he overcomes. After several operations, a months-long process of rehabilitation follows. Juan Manuel amazes everyone with his recovery. As early as 2021, he manages to secure a place in Formula 3. After two seasons in this racing class, he returns to Formula 2 in 2023. The fight he has put up shows that he does not give up easily. He is, like the Invicta S1 collection, Invincible in detail.
Shoot in France
For the campaign, Invicta knocked on the door of Capital Sports. At circuit Paul Ricard - with its distinctive red and blue lines - we portray Invicta's S1 collection. We tell Juan Manuel's story, take action shots of him in his race car and shoot promotional material for the watches.
As part of the campaign, which features on social media and television in the U.S. and Europe, among others, we also developed an activation game. In it, people can test their own responsiveness by racing on a crowded track. The longer you manage to dodge the other cars, the higher your score. The aim of this activation is to generate leads and then send game participants a survey of various racing watches.
It is during projects like this that we at Capital Sports realize how special it is that we, as a marketing agency from Den Bosch, work for an international brand like Invicta. That the stunning images we shot can be seen worldwide. On Invicta and Juan Manuel Correa's social media, at all Invicta shops and even in Times Square in New York.
