Partnerships in sport
with Capital Sports

Capital Sports offers your company a unique opportunity to collaborate with some of the most successful and widely recognized athletes and teams in sports. We represent a diverse range of talents across various sports, providing visibility, enhancing brand image, and strengthening connections with your target audience. At Capital Sports, we don’t just bring sponsors and athletes together; we provide the tools and expertise to ensure every partnership’s success. We proudly represent PSV (football), Team IKO (skating), Frenkie de Jong (football), Laurens van Hoepen (Formula 3), Team Wesselink (bobsleigh), Visma | Lease a Bike (cycling), Tygho Schoonus (padel) and Dylan van Baarle (cycling). We are also continuously exploring new partnerships with other leading athletes and teams.

Football

PSV

PSV Eindhoven, the reigning national champion, is one of the most successful football clubs in Dutch history. With 25 Eredivisie titles to its name, the club reached the pinnacle of its success in 1988 by winning the European Cup 1, now known as the UEFA Champions League. In the 2024-2025 season, PSV will once again compete in the Champions League, where the new tournament format offers even greater global exposure. Partnering with PSV provides your brand with the opportunity for visibility not only during Eredivisie matches but also in the KNVB Cup and European competitions. This partnership also ensures a strong presence across various media and social platforms.

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PSV champions 23-24

Ice skating

Team IKO

Team IKO, an elite ice skating squad, boasts some of the fastest skaters in the world, including world champion Joy Beune and Olympic champion Bart Swings. Joy Beune claimed the title of world all-round champion in winter 2024 and also secured gold in the 5,000 meters at the World Single Distances Championships. Alongside her teammates, she became both European and world champion in the team pursuit event. Joy's impressive performances mark her as a rising star with the potential to dominate the 2026 Milan Winter Olympics. Bart Swings, considered the greatest Belgian skater of all time, has been a leading figure in the skating world for many years. He is the reigning Olympic mass start champion (Beijing 2022) and has won the last two world championships (2023 and 2024) in this event. Both Joy and Bart are strong contenders for more gold medals at the 2026 Olympics in Milan, where they are among the top favorites.

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Team IKO on ice

Formula 3

Laurens van Hoepen

Laurens van Hoepen is a young and promising Formula 3 driver from the Netherlands. Competing in his first Formula 3 season this year, Laurens is already making a strong impression with his exceptional talent and determination on the track. His performances make him an exciting athlete to watch and a prime candidate for brands looking to invest in the future of motorsport. Laurens has the potential to become a significant name in the racing world, with his ultimate dream being to compete in Formula 1.

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Laurens van Hoepen in racing gear

Cycling

Tour de Tietema

Tour de Tietema was founded in 2011 as a YouTube channel by Bas Tietema, a former cyclist, along with his friends Josse Wester and Devin van der Wiel. The group began by creating videos that highlighted cycling in a humorous and informal way, using challenges, vlogs, and interviews with well-known cyclists. What started as a hobby soon grew into a popular phenomenon within the cycling community. Tour de Tietema's videos are known for their light-hearted and accessible style, appealing to both dedicated cycling fans and those less familiar with the sport. Over time, they have built a large and loyal online community. In 2021, Bas, Josse, and Devin took their passion further by founding their own professional cycling team, which achieved Pro Tour status in 2024. With the goal of competing in the Tour de France in 2026, a partnership with Tour de Tietema offers brands not only the chance to gain visibility through their popular channels but also to be part of Bas, Josse, and Devin's inspiring journey. A dream they are determined to realize.

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Tour de Tietema on the road

Cycling

Team Visma - Lease a Bike

Capital Sports has been associated with Team Visma | Lease a Bike for over 11 years. Originally a Dutch cycling team, it has grown to be regarded as the best cycling team in the world. In 2023, the team achieved an extraordinary feat by winning all three grand tours: the Giro d'Italia, the Tour de France, and the Vuelta a España. The team boasts some of the biggest names in cycling, including Wout van Aert, Jonas Vingegaard and Dylan van Baarle. Wout van Aert is celebrated for his versatility, with victories spanning cyclo-cross, time trials, sprints and even mountain stages. Jonas Vingegaard has established himself as one of the strongest grand tour riders, having won the overall classification in the Tour de France twice. Dylan van Baarle is a master of the classics, with wins in Paris-Roubaix and high placements in the Tour of Flanders. The team also has a formidable women's selection, led by Marianne Vos and Pauline Ferrand-Prévot, who together have won two Olympic gold medals and 21 world titles.

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Team Visma | Lease a Bike

Bobsleigh

Team Wesselink

The Dutch bobsleigh team, Team Wesselink, is a four-man squad competing at the highest levels of international competition. With a foundation in athletics, the team excels in combining power and speed in a sport that captures global attention during events like the Winter Olympic Games. Team Wesselink is currently gearing up for the 2026 Olympics in Milan, where the bobsleigh event will take place at the renowned Cortina d'Ampezzo track. Simply qualifying for the Olympics is a remarkable achievement, and partnering with Team Wesselink offers brands the chance to gain visibility in this thrilling and visually captivating sport. As they journey towards the Olympics, brands can collaborate with these athletes to create a narrative rich in technique, speed, team spirit, cooperation, passion, discipline, and the pursuit of excellence.

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Team Wesselink on track

Padel

Tygho Schoonus

At just 17 years old and already holding a top-25 ranking, Tygho Schoonus is one of the brightest padel talents in the Netherlands - arguably the very best in the under-18 category. His ambition is to become the number one player in the country and to make a name for himself on the international stage at the world's most prestigious tournaments. Partnering with Tygho offers the unique opportunity to support an athlete on his journey from emerging talent to global star. In addition to his athletic prowess, Tygho is known for his social, open and exceedingly positive personality, making him an ideal ambassador for brands seeking a relatable and inspiring representative.

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Tygho Schoonus on the court

Cycling

Dylan van Baarle

Dylan van Baarle is a prominent figure in the world of cycling. With victories in prestigious races like Paris-Roubaix and standout performances as Dutch champion and vice-world champion, Dylan brings extensive experience and a strong reputation to the sport. He is renowned for his ability to conquer the cobblestones of Paris-Roubaix and the Tour of Flanders like no other. His achievements and high visibility make him an invaluable partner for brands seeking to elevate their presence in the sporting world, embodying qualities such as resilience, teamwork, discipline, and perseverance.

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Dylan van Baarle on the road

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