Home is where the match begins
KaFra Housing and PSV provide international talent a second home
Home is where the match begins
As a club with a rich history of international players, PSV knows better than anyone else the importance of making them feel at home far away from their home country. PSV is known for its friendly atmosphere and hospitality, making foreign players feel at home in Eindhoven. Really everything is perfectly arranged for them. Club icon Mart van den Heuvel plays a crucial role in safeguarding this culture. Partly because of his dedication and personal approach, the Philips Stadium and De Herdgang are a second home for many. With ‘Home is where the match begins’, KaFra and PSV emphasise that a great home is not only a place to live, but also provides the inspiration and motivation to perform great.
Home is where the match begins
To reinforce the theme around the partnership, Mart van den Heuvel will be put in the spotlight. The player support officer symbolises hospitality and is therefore the ideal person to highlight the natural match between KaFra and PSV. Among other things, he does so in a commercial with routinier Hirving Lozano and top international talents Ricardo Pepi and Armel Bella-Kotchap. Lozano returned to PSV after a previous tenure in Eindhoven in the summer of 2023. The main reason? At PSV, he feels at home. And not least because of Mart.
To reinforce the theme around the partnership, Mart van den Heuvel will be put in the spotlight. The player support officer symbolises hospitality and is therefore the ideal person to highlight the natural match between KaFra and PSV. Among other things, he does so in a commercial with routinier Hirving Lozano and top international talents Ricardo Pepi and Armel Bella-Kotchap. Lozano returned to PSV after a previous tenure in Eindhoven in the summer of 2023. The main reason? At PSV, he feels at home. And not least because of Mart van den Heuvel.
