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A place to land, grow and shine

Providing a second home to the future stars

The perfect match

KaFra Housing has become a trusted name in providing high-quality homes for international workers, students, and those in urgent need of housing. Known for its dedication to making each tenant feel truly at home, KaFra’s partnership with PSV further solidifies their commitment to providing a seamless experience.

PSV, a club renowned for its warm, welcoming culture, understands the importance of creating an environment where international players can thrive, both on and off the field. With a rich history of making players feel at ease in a foreign country, PSV’s hospitality has earned them the reputation of being a true second home. Mart van den Heuvel, PSV’s player liaison, plays an essential role in this process, ensuring that foreign players feel welcome and supported from the moment they arrive. The partnership between KaFra and PSV emphasizes that a great home isn’t just a place to live, but a space that inspires and motivates excellence.

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Goalscoring partnership

Capital Sports played a pivotal role in this collaboration, not only by formulating the sponsorship proposition but also by leading the creation of two impactful commercials that showcased the core values of both KaFra Housing and PSV. The first commercial featured PSV icon Mart van den Heuvel alongside PSV veteran Hirving Lozano, who returned to Eindhoven because of the warmth and sense of belonging he feels at the club. His return story highlights how PSV creates a true home for its international players, just as KaFra Housing does.

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Kickoff. Time to shine.

The second commercial put Ivan Perišić in the spotlight, further reinforcing the message that at PSV, players feel at home from day one. These commercials, developed by our team, brought the partnership to life by combining emotional storytelling with powerful branding, ensuring a deep connection with both PSV’s fanbase and potential KaFra clients.

About KaFra Housing

KaFra Housing has rapidly grown to become a leading provider of housing solutions, specializing in offering high-quality accommodations for international workers, students, and those in urgent need of housing. With a focus on comfort and reliability, KaFra creates environments that feel like home for people from all walks of life. The company’s commitment to exceptional customer service and personalized housing options has earned it a strong reputation in the market.

Dedicated to making the housing process as seamless as possible, KaFra offers flexible and fully furnished housing options, catering to both short and long-term stays. The brand's core mission is to ensure that every tenant feels welcome, supported, and at ease, no matter where they are in the world. This dedication to service and quality makes KaFra a trusted partner for both individuals and organizations seeking top-tier housing solutions.

Een bijzondere internationale samenwerking
De samenwerking met Invicta Watch is zeer bijzonder. Als Nederlands marketingbureau werken we al vele jaren samen met dit horlogebedrijf uit Miami. Eerdere campagnes waren bijvoorbeeld met de Muppets. We werkten samen met beroemdheden als Eva Longoria, Shaquille O’Neal, Gabrielle Union en Jason Taylor en verzorgden campagnes met bijvoorbeeld Marvel. Campagnes met een sportief tintje waren er met Las Vegas Raiders, MLB, NFL en NHL. In 2022 waren we verantwoordelijk voor de Juan Manuel Correa. En nu dus een vervolg met de campagne van Invicta Racing en de coureurs Bortoleto en Maini. Het was in alle opzichten een campagne zonder grenzen: een Zwitsers horlogemerk, een klant uit Miami, een landhuis in Engeland, coureurs uit Brazilië en India en een bureau uit Den Bosch.

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