Een bijzondere internationale samenwerking
De samenwerking met Invicta Watch is zeer bijzonder. Als Nederlands marketingbureau werken we al vele jaren samen met dit horlogebedrijf uit Miami. Eerdere campagnes waren bijvoorbeeld met de Muppets. We werkten samen met beroemdheden als Eva Longoria, Shaquille O’Neal, Gabrielle Union en Jason Taylor en verzorgden campagnes met bijvoorbeeld Marvel. Campagnes met een sportief tintje waren er met Las Vegas Raiders, MLB, NFL en NHL. In 2022 waren we verantwoordelijk voor de Juan Manuel Correa. En nu dus een vervolg met de campagne van Invicta Racing en de coureurs Bortoleto en Maini. Het was in alle opzichten een campagne zonder grenzen: een Zwitsers horlogemerk, een klant uit Miami, een landhuis in Engeland, coureurs uit Brazilië en India en een bureau uit Den Bosch.

Racing meets royalty

Majestic campaign shoot at Holkham Hall

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When speed meets splendor

In a bold move to announce its rebranding, Invicta Racing, formerly known as Invicta Virtuosi Racing, orchestrated a spectacular campaign set against the opulent backdrop of England's Holkham Hall. This 17th-century estate, renowned for its grandeur and art collections, provided a striking contrast to the high-octane world of Formula 2 racing.

The campaign featured the team's dynamic driver duo, Gabriel Bortoleto and Kush Maini, whose presence infused the historic halls with modern energy. The juxtaposition of sleek racing machines amidst classical architecture symbolized Invicta Racing's fusion of tradition and innovation, captivating both racing enthusiasts and connoisseurs of fine craftsmanship.

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Engineering the perfect shot

Capital Sports played a pivotal role in bringing this ambitious vision to life. Tasked with the comprehensive production of the campaign, our team managed every facet – from conceptualization to execution. We coordinated an international crew, including top-tier photographers, videographers, and lighting specialists, ensuring seamless collaboration.

Our expertise in location scouting led us to Holkham Hall, where we navigated the logistical complexities of integrating high-performance vehicles into a heritage site. By orchestrating this blend of historical elegance and contemporary speed, we crafted a narrative that not only showcased Invicta Racing's new identity but also resonated deeply with a global audience.

It's lights out.
Away we go.

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About Invicta Watch

Invincible, that’s what Invicta means. Founded in 1837 in La Chaux-de-Fonds, Switzerland, Invicta is a watch brand known for bold designs, innovation, and attitude. Now based in Miami, the Invicta Watch Group includes TechnoMarine, S. Coifman, and Glycine Switzerland. With over 4,000 unique models and more that 55 design and mechanical patents, Invicta has built a global following.

The brand also stands out for its powerful partnerships with Disney, Marvel, Star Wars, DC Comics, Warner Brothers, and the U.S. Army. In sports, Invicta teams up with legends like Shaquille O’Neal, Jason Taylor, and Juan Manuel Correa and collaborates with major leagues like the NFL, MLB, and NHL. As Official Timekeeper of the Las Vegas Raiders and title sponsor of Formula 2’s Invicta Racing, Invicta proves one thing: it’s built to be unstoppable.

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Invincible. The perfect word to describe Juan Manuel Correa. The Ecuadorian driver's life goes on like a boyhood dream. But then things go wrong. Horribly wrong. He gets involved in a major crash.

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