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PRJCT DRS takes pole position

Artistic photoshoot with F2 racing team for streetwear brand launch

For the new clothing brand PRJCT DRS, Capital Sports organised a photo shoot at the Holkham Hall estate in England, the picturesque location where our photo and film crew was also active for Invicta Racing's launch campaign. PRJCT DRS brings racing and trends together in street fashion. The brand draws inspiration from the world of Formula 1 and Formula 2 with a focus on the ground-breaking Drag Reduction System (DRS). Where DRS increases speed and performance on the track, PRJCT DRS shakes up the contemporary fashion scene by introducing designs that combine motorsport vibes with contemporary style.

Photoshoot PRJCT DRS
Juan Manuel Correa photoshoot PRJCT DRS
Photoshoot for PRJCT DRS

Partnership with Invicta Racing
PRJCT DRS has partnered with Invicta Racing, the Formula 2 team of US watch company Invicta, from the outset. The streetwear brand and the racing team work together to combine track excitement, style and durability into an exclusive clothing collection. The same combination of elements can be seen in the photo shoot at Holkham Hall. The aristocratic style of the old English country house contrasts with the atmosphere of the racing cars, creating appealing imagery befitting the brand's theme.

Ambassador Juan Manuel Correa
A familiar face in the pictures is that of Juan Manuel Correa. The Formula 2 driver does not drive for Invicta Racing, but fulfils a role as ambassador for the watch brand. He occupies a similar role for PRJCT DRS. JM Correa caused a stir in the racing world in 2019 with his miraculous recovery from a major crash at Belgium's Spa-Francorchamps circuit. Within the theme 'Invincible in detail', Invicta and Capital Sports launched a high-profile campaign around the driver in the summer of 2022.

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