Tour de Tietema

Tour de Tietema was founded in 2011 as a YouTube channel by Bas Tietema, a former cyclist, along with his friends Josse Wester and Devin van der Wiel. The group began by creating videos that highlighted cycling in a humorous and informal way, using challenges, vlogs, and interviews with well-known cyclists. What started as a hobby soon grew into a popular phenomenon within the cycling community. Tour de Tietema's videos are known for their light-hearted and accessible style, appealing to both dedicated cycling fans and those less familiar with the sport. Over time, they have built a large and loyal online community. In 2021, Bas, Josse, and Devin took their passion further by founding their own professional cycling team, which achieved Pro Tour status in 2024. With the goal of competing in the Tour de France in 2026, a partnership with Tour de Tietema offers brands not only the chance to gain visibility through their popular channels but also to be part of Bas, Josse, and Devin's inspiring journey. A dream they are determined to realize.

Collaborate with Tour de Tietema? Contact us using the form below or call +31 (0)73 613 30 30.