Skip to content
en
  • There are no suggestions because the search field is empty.
en

+31 (0)73 613 30 30

Clock the play

Official Timekeeper of the Las Vegas Raiders

Three-time Super Bowl champion, producer of legends like quarterback Ken Stabler, running back Marcus Allen, and wide receiver Tim Brown, and home to the most passionate fans in the Black Hole section in the Allegiant Stadium. That's the Las Vegas Raiders in a nutshell. With this rich history, the American football team caught the attention of Invicta.

Las Vegas Stadium
Las Vegas Raiders activation and Invicta watch
Las Vegas Raiders activation and Invicta watch

Official Timekeeper
For season 2022, Invicta Watch Group is the Official Timekeeper of Las Vegas Raiders. This will give them a prominent place on the scoreboard at every game at the Allegiant Stadium. Invicta CEO Eyal Lalo said the following about the partnership: "We are proud to be the Official Timekeeper of the Las Vegas Raiders and Allegiant Stadium. As one of the fastest-growing watch brands in the world, and with the continued growth of our watchmaking community, we saw an ideal match between the Raiders and Invicta. Timekeeping is an integral part of sport as well as our Swiss heritage. For me, this is therefore a perfect match."

Invicta pop-up store
As part of the sponsorship, Invicta watches are prominently displayed throughout the stadium. Fans will see Invicta featured on displays, match clocks, billboards, and in activation zones. And, of course, in the specially established Invicta pop-up store in the stadium. Capital Sports developed the campaign to attract visitors to this Invicta Store from the Raiders. 

As part of the collaboration between Invicta and the Las Vegas Raiders, unique Raiders-themed watches were also designed. These are available exclusively at the pop-up store at the stadium and at Invicta shops in Las Vegas. To accompany the launch of this special collection, Capital Sports developed an online activation. Using gamification, new leads were collected for the watchmaker.

About Invicta Watch

Invincible. That's what the Latin Invicta means. When we talk about Invicta, we are talking about the originally Swiss watch brand. Invicta originated almost two centuries ago, in 1837, in the small town of La Chaux-de-Fonds. Since then, the watchmaker may call Miami its home. In the state of Florida, Invicta Watch Group houses the Invicta, TechnoMarine, S. Coifman and Glycine Switzerland brands.

Invicta is known for the vast amount of designs and product innovations the brand releases. In almost two centuries, more than 4,000 unique models were introduced by Invicta. More than 55 patents have also been granted in the field of design and mechanics. Not surprisingly, the watchmaker has been able to amass a strong following of collectors around the world. Although those fans also often come to appreciate something else Invicta excels at.

Indeed, these are the partnerships with big names that Invicta enters into. Disney, Marvel, Star Wars, DC Comics, Warner Brothers, US Army and US Navy: these are just a few of the brand's many successful partnerships. In sports, too, Invicta is a well-known and much-loved name. Thanks to partnerships with athletes such as Shaquille O'Neal, Jason Taylor, and Juan Manuel Correa, Invicta shines on the wrists of the world's best athletes. 

It's not only athletes who appreciate Invicta, but also entire teams and even leagues that enjoy working with the watch brand. Invicta sponsors the US NFL, MLB, and NHL and is Official Timekeeper of the American football team Las Vegas Raiders. Since 2023, they've also been title sponsor of Formula 2 team Invicta Racing. These are all partnerships that underline Invicta's motto: invincible.

Which event would you like to witness up close?

Experience it with us

Also in our hall of fame

More success stories

NFL player for Invicta campaign

Invicta Watch
NFL, NHL & MLB

Whereas soccer, cycling, and skating are among the favorite sports of many Dutch people, Americans are usually more interested in sports like rugby, ice hockey, and baseball. For Invicta, therefore, these are the perfect sports to commit to.

>>
Campagnebeeld Invicta Watch voor S1-collectie op TT Circuit Assen

Invicta Watch
S1 & TT Assen

Speedy, stylish, and sporty: that's Invicta's S1 collection. Features that you also find in the racing world. Therefore, there could only be one location to put this collection on film: the historic TT Circuit in Assen.

>>
Shaquille O'Neal plays with small basketball

Invicta Watch
Shaquille O'Neal

No one can ignore the legend Shaquille O'Neal. But his 2.16 meters and 147 kilos are not the only reason. Shaq is one of the most dominant and influential players in the history of the highest basketball league in the world: the NBA.

>>
Jason Taylor does push-ups for campaign Invicta

Invicta Watch
Jason Taylor

If you're a fan of American football, it's almost impossible to not know about this man: Jason Taylor. Due to his impressive career in the National Football League (NFL), Invicta saw the perfect man in him to form their first partnership.

>>
Capital Sports