The chase begins
With the road to the 2026 World Cup slowly kicking into gear, Oranje fever starts creeping back into the streets, communities and living rooms across the country. Together with the KNVB and Packrats, we used that momentum to bring seven iconic Oranje tournaments back to life through an exclusive high-quality collectible release inspired by football history, contemporary culture and the energy of the chase.
Collecting football history
The KNVB x Packrats PUFFS Collection transforms football history into contemporary collectibles. From 1974 to 2026, every PUFF represents a different era, story and emotion tied to Oranje. Released through sealed mystery boxes and ultra-limited editions, including a Holy ’88 chase limited to just 11 pieces worldwide.
Sold out
in 1 hour
Football and culture collide
From partnership to launch, we helped bring the collab, art design and campaign to life through strategy, creative direction and storytelling. Built at the intersection of football, art, culture and collecting, the project was designed to feel less like traditional merchandise and more like a collectible universe worth discovering, chasing and keeping. The result was a complete sell-out within one hour, proving once again that Oranje lives far beyond the pitch.
