The beat of the summer
Longines Tops International Arena is the global epicenter of equestrian sports. It hosted numerous prestigious events in the summer of 2025. From August 22 to 24, the arena was the beating heart of the Longines Global Champions Tour: three days where every millimeter, every second, and every moment of nerve counted.
The controlled silence just before a jump versus the cheers afterwards. The energy of top-level sport alongside the calm precision of hunter. And the summer accessibility of the festivals alongside the grandeur of the Longines Global Champions Tour. This mix made the 2025 Summer Festivals a place where enthusiasts returned and new audiences joined in.
Where elegance meets adrenaline
Spread over several weekends, the Summer Festivals showcased the full spectrum of equestrian sport: from youth to Grand Prix level. The Longines Global Champions Tour served as the grand finale.
New this year was The Baran Global Hunter Classic. With the introduction of the hunter discipline, the arena hosted an elegant European first. While jumping often emphasizes power and racing against the clock, hunter is all about line, style, and harmony between rider and horse. The discipline brought a different kind of excitement: more subtle, refined, almost choreographed.
Entering the arena
Capital Sports was present at four Summer Events, not with riding boots, but with campaigns that make an impact. We boosted ticket sales with targeted performance marketing and creative executions across newspapers, magazines, and online platforms. One story, multiple formats.
Rhythm of progress
From awareness to conversion. The campaign directly drove ticket sales. The arenas filled up, and we reached a broader, more diverse audience.
Ticket sales in 2025 compared to 2024:
Summer Classic: +653.0%
Summer Showcase: +66.0%
Longines Global Future Champions: +64.8%
Longines Global Champions Tour: +10.4%
Also in our hall of fame
More success stories
The beat of the summer
Longines Tops International Arena is the global epicenter of equestrian sports. It hosted numerous prestigious events in the summer of 2025. From August 22 to 24, the arena was the beating heart of the Longines Global Champions Tour: three days where every millimeter, every second, and every moment of nerve counted.
The controlled silence just before a jump versus the cheers afterwards. The energy of top-level sport alongside the calm precision of hunter. And the summer accessibility of the festivals alongside the grandeur of the Longines Global Champions Tour. This mix made the 2025 Summer Festivals a place where enthusiasts returned and new audiences joined in.
Where elegance meets adrenaline
Spread over several weekends, the Summer Festivals showcased the full spectrum of equestrian sport: from youth to Grand Prix level. The Longines Global Champions Tour served as the grand finale.
New this year was The Baran Global Hunter Classic. With the introduction of the hunter discipline, the arena hosted an elegant European first. While jumping often emphasizes power and racing against the clock, hunter is all about line, style, and harmony between rider and horse. The discipline brought a different kind of excitement: more subtle, refined, almost choreographed.
Entering the arena
Capital Sports was present at four Summer Events, not with riding boots, but with campaigns that make an impact. We boosted ticket sales with targeted performance marketing and creative executions across newspapers, magazines, and online platforms. One story, multiple formats.
Rhythm of progress
From awareness to conversion. The campaign directly drove ticket sales. The arenas filled up, and we reached a broader, more diverse audience.
Ticket sales in 2025 compared to 2024:
Summer Classic: +653.0%
Summer Showcase: +66.0%
Longines Global Future Champions: +64.8%
Longines Global Champions Tour: +10.4%
