The art of overcoming
For decades, Invicta has been synonymous with innovation and precision. But in 2022, the brand took an audacious step forward with its first major global campaign, launching the theme ‘Invincible in Detail’. This campaign centers around Juan Manuel Correa, a driver with an extraordinary story of resilience and strength. After surviving a life-threatening crash in 2019 that left him in a coma and with severe injuries, Correa made an inspiring comeback to professional racing. His unwavering determination to return to the track mirrors the very essence of Invicta’s S1 collection, celebrating both toughness and elegance.
Shot at the famed Paul Ricard circuit in Le Castellet, France, the campaign draws a striking parallel between Correa’s extraordinary comeback and the spirit of Invicta. ‘Invincible in Detail’ reflects the resilience that defines Correa’s journey and the meticulous craftsmanship behind every Invicta timepiece – a shared commitment to precision, power, and never backing down.
Capturing resilience in motion
From creative concept to high-speed execution, Capital Sports brought this campaign to life with precision and flair. We curated a specialized crew of nearly 20 creatives, capturing both the raw speed of the circuit and the refined craftsmanship of Invicta’s S1 collection. With Correa front and center, the shoot highlighted the synergy between grit and design.
The content became the foundation for a full-scale campaign, extended across social media, retail and digital platforms. To amplify engagement, we also developed an interactive racing game, challenging fans to test their reflexes and discover the power behind Invicta’s detail-driven performance.
Pushing limits.
Breaking boundaries.
