Woven into culture
Soccer.com has been part of the American game since 1984. What started as a specialist retailer has grown into one of the leading destinations for soccer in the United States. Not just a shop, but a platform where performance, culture and the next generation of players come together. As soccer continues to accelerate across the country, Soccer.com sits at the center of how the game is discovered, worn and played.
A defining moment
With the FIFA World Cup approaching and soccer becoming a pillar of American youth culture, the timing couldn’t be sharper. The game is growing fast, expectations are rising, and role models are here. Launching the Attack Pack now means speaking directly to a new generation of players who see soccer as their first language.
Faces of the future
Fronting the campaign are Ricardo Pepi and Sergiño Dest. Two stars of the U.S. Men’s National Team. Teammates at PSV Eindhoven. Together, they represent the bridge between American ambition and European football culture. Exactly where the modern game is headed.
Built for the platform
Together with Nike Football and Soccer.com, we brought the Attack Pack to life through a social-first campaign built for the platform. From concept to execution, creative direction, art and production, creating stills, social edits and a behind-the-scenes reel that kept the product sharp and the energy real.
