Where do we watch?
Every big football moment starts with the same question. Where are we watching? As the season reached its final stretch and a summer full of football came into view, that question became the starting point for our new global campaign with Philips Ambilight TV and FC Barcelona.
Where football lives
Big nights in football live everywhere. In the stadium, on the streets, in group chats and at home. In the rooms where friends come over, the best seat gets claimed early, the snacks hit the table and the tension starts building before a ball has even been kicked.
Culers x Colours
The story was built around the right people, the right screen, the right atmosphere and that one room where everything suddenly feels bigger. With Ambilight, and now also Ambiscape, colour moves beyond the screen and into the room, pulling Culers closer to the game and closer to each other.
Face-to-face
At the heart of the campaign is a film where players and fans almost meet face to face. Frenkie de Jong, Robert Lewandowski, Marcus Rashford, Jules Koundé and Pau Cubarsí appear as if they are stepping straight into the living room. Into that final moment before kick-off. They become part of the space where the match is being lived.
It changes everything
Built around Philips Ambilight TV’s role as Main Partner of FC Barcelona, the campaign shifts the focus away from specs and towards experience. The room fills up, the tension builds, the colours move beyond the screen and suddenly the match is no longer contained by the TV. The stadium is translated, bringing its energy, colour and emotion into the home.
