Bostik x Team IKO-X²O
Stronger together
Bostik & Team IKO-X²O
United in pursuit of excellence
Built before the moment
One skater. One lane. One finish line. But speed skating is never an individual sport. Every stroke, every detail, every second is built long before the first push. Coaches, technicians, equipment specialists, teammates and family all working in tandem. That invisible work is where margins are made and where advantage takes shape. True success starts in the connections that bind it all together.
Bonded by belief
Bostik stands for connection at its strongest. Not just as a product, but as a mindset. It’s about what holds things together when precision matters most. That belief forms the foundation of the partnership with Team IKO-X²O. A shared understanding that success is never accidental. It’s constructed, layer by layer, through collaboration and commitment.
Inspired by nature
A gecko sticks to surfaces using millions of microscopic hairs on its feet, creating one of the strongest connections in nature, even under the heaviest pressure. It does not force its grip; it relies on precision, intelligence, and perfect alignment with its environment.
For Bostik, the gecko is more than an icon. In the partnership with Team IKO-X²O, it stands as the perfect symbol of support for Joy Beune, Sebas Diniz, Stijn van de Bunt, and the entire team. We brought it to life as a 3D buddy, placed right where it’s normally printed on the suit (no AI, before anyone asks).
Precision creates tension
Speed skating is decided in tenths and thousandths. That same precision drives how the story lives beyond the rink. Before and after races, moments are framed, times are anticipated and outcomes dissected. Prediction sharpens attention. Timing fuels engagement.
What starts on the ice continues with those watching, following and believing. Turning races into shared experiences. We wrapped it with a predict-and-win game to pull fans closer than the finish line.
Everything leads here
The season is approaching its defining peak, with Milano just around the corner. Five skaters from Team IKO-X²O have qualified. Every training session and every race this season has led to this moment. The focus is clear: deliver when it matters most.
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Een bijzondere internationale samenwerking
De samenwerking met Invicta Watch is zeer bijzonder. Als Nederlands marketingbureau werken we al vele jaren samen met dit horlogebedrijf uit Miami. Eerdere campagnes waren bijvoorbeeld met de Muppets. We werkten samen met beroemdheden als Eva Longoria, Shaquille O’Neal, Gabrielle Union en Jason Taylor en verzorgden campagnes met bijvoorbeeld Marvel. Campagnes met een sportief tintje waren er met Las Vegas Raiders, MLB, NFL en NHL. In 2022 waren we verantwoordelijk voor de Juan Manuel Correa. En nu dus een vervolg met de campagne van Invicta Racing en de coureurs Bortoleto en Maini. Het was in alle opzichten een campagne zonder grenzen: een Zwitsers horlogemerk, een klant uit Miami, een landhuis in Engeland, coureurs uit Brazilië en India en een bureau uit Den Bosch.