Value starts personal
In the world of crypto, Coinmerce is the partner that helps you invest in your personal development. They don’t build your future, but Coinmerce gives you the tools to do so yourself. That’s why we hid €20,000 in Bitcoin across different lockers to kickstart personal development.
A world below
The Locker Room, a hidden world beneath the Johan Cruijff ArenA, filled with endless personal lockers full of personal memories and achievements. Kasper Dolberg, Jorthy Mokio, Rayane Bounida and Don-Angelo Konadu entered The Locker Room, to open their own.
Data x epicness
After last year’s campaign, Coinmerce and Ajax wanted to build further. Where The Hunt primarily focused on offline epicness, the same epicness was required for this campaign but more focus on online audience was needed. Making more fans able to enter the world of Coinmerce by turning value into something visible.Together with Coinmerce and Ajax, we developed a new concept, focusing on data generation and conversion.
Personal lockers
The Locker Room, a hidden world beneath the Johan Cruijff ArenA, filled with endless personal lockers. Built in green screen, shaped through VFX and designed as a place where memories, ambition and ownership come together. Kasper Dolberg, Jorthy Mokio, Rayane Bounida and Don-Angelo Konadu entered The Locker Room, to open their own lockers. Inside are personal items from their journey.
Every locker tells a story
For fans, the same idea became an interactive activation where they could claim a locker of their own, with a prize pool of €20,000 secured inside the lockers. Via a digital skill game, by measuring the accuracy and speed of each participant, we were able to build a large email database and new clients for Coinmerce.
Sign up to unlock
The campaign lived across social, LED-boarding, app, mailings and web, turning a crypto activation into something fans could actually feel. We led the process from strategy and concept to execution, go-live and performance marketing. The target for views and email sign-ups was not just met. It was left behind.
