When speed meets splendor
In a bold move to announce its rebranding, Invicta Racing, formerly known as Invicta Virtuosi Racing, orchestrated a spectacular campaign set against the opulent backdrop of England's Holkham Hall. This 17th-century estate, renowned for its grandeur and art collections, provided a striking contrast to the high-octane world of Formula 2 racing.
The campaign featured the team's dynamic driver duo, Gabriel Bortoleto and Kush Maini, whose presence infused the historic halls with modern energy. The juxtaposition of sleek racing machines amidst classical architecture symbolized Invicta Racing's fusion of tradition and innovation, captivating both racing enthusiasts and connoisseurs of fine craftsmanship.
Engineering the perfect shot
Capital Sports played a pivotal role in bringing this ambitious vision to life. Tasked with the comprehensive production of the campaign, our team managed every facet – from conceptualization to execution. We coordinated an international crew, including top-tier photographers, videographers, and lighting specialists, ensuring seamless collaboration.
Our expertise in location scouting led us to Holkham Hall, where we navigated the logistical complexities of integrating high-performance vehicles into a heritage site. By orchestrating this blend of historical elegance and contemporary speed, we crafted a narrative that not only showcased Invicta Racing's new identity but also resonated deeply with a global audience.
It's lights out.
Away we go.
