The ultimate draft

Whereas soccer, cycling, and skating are among the favorite sports of many Dutch people, Americans are usually more interested in sports like rugby, ice hockey, and baseball. With their head office located in the United States, these are the perfect sports for Invicta to commit to. For the NFL, NHL, and MLB they released special collections. Capital Sports took care of the branding and associated campaigns for these.

Campaign image Invicta with NFL player
Campaign image Invicta with NHL players
Campaign image Invicta with MLB player

The National Football League (NFL) is the largest professional American football league in the world. In the NFL, 32 teams compete, divided into two conferences: the American Football Conference (AFC) and the National Football Conference (NFC). The winners of these two leagues face each other in the Super Bowl. The team that wins this contest gets to crown itself the champion of the NFL. 

The NFL is one of the most popular and lucrative sports leagues in the world, with a huge following in the United States and around the world. The league has produced many legendary players such as Joe Montana, Jerry Rice, Brett Favre, Peyton Manning, Tom Brady, and many others. The spectacular Super Bowl shows attract more than 100 million viewers worldwide every year.

NFL collection: Select your team
In honor of this competition and its participating teams, Invicta created the NFL collection. For this collection, they merged their classics Grand Pro Diver and Bolt Zeus with the logos of each of the 32 teams from the NFL. This created 64 different watches, each of which stands for excellent performance. 

The National Hockey League (NHL) is the largest professional ice hockey league in North America. The league consists of 31 teams: 24 from the United States, 7 from Canada. The NHL is one of the four major professional sports leagues in North America. After 82 games per team in the regular season and playoffs consisting of four rounds, the champion of the NHL is determined in the Stanley Cup.

The NHL has millions of fans around the world. With a large online presence and millions of followers on social media platforms, the league's reach is huge. The sport is especially popular in Canada and the U.S., but is also gaining ground in other countries and continents. 

Invicta Shoots & Scores with NHL
Because of its size, the NHL does not enter into partnerships with just any brand. Therefore, it is all the more special that Invicta was among those chosen. Together with the NHL, Invicta designed the Shoots & Scores collection. With the Grand Bolt Zeus, Pro Diver and Speedway, bold and stylish watches have been created that honour every team in the NHL. Carefully applied details reflect the exciting and fast-paced nature of hockey. 

Baseball is a major sport in North America. Every year, Major League Baseball (MLB), the highest professional baseball league, draws millions of fans to stadiums across the country. 30 teams divided into two leagues, compete for the World Series title.

Some of the most famous teams in the MLB include New York Yankees, Los Angeles Dodgers, Boston Red Sox and Chicago Cubs. The history of the MLB dates back to the late 19th century. Since then, the baseball league has produced countless legendary players and historic sporting moments. Moments that are etched in the memories of many Americans and Canadians. 

Invicta's Perfect Game
Especially for the MLB, Invicta has designed an exclusive collection of watches. For this, Invicta's most iconic styles were used: Bolt, Pro Diver, Venom, King Python, Triangle Speedway, and Vintage. By combining these watches with features of the teams from the MLB, a collection with more than 500 new models and styles was created.

With the Perfect Game collection, Invicta hits a home run for fans of the MLB. They can show their support for their favourite team in a stylish, creative way.

About Invicta Watch

Invincible. That's what the Latin Invicta means. When we talk about Invicta, we are talking about the originally Swiss watch brand. Invicta originated almost two centuries ago, in 1837, in the small town of La Chaux-de-Fonds. Since then, the watchmaker may call Miami its home. In the state of Florida, Invicta Watch Group houses the Invicta, TechnoMarine, S. Coifman and Glycine Switzerland brands.

Invicta is known for the vast amount of designs and product innovations the brand releases. In almost two centuries, more than 4,000 unique models were introduced by Invicta. More than 55 patents have also been granted in the field of design and mechanics. Not surprisingly, the watchmaker has been able to amass a strong following of collectors around the world. Although those fans also often come to appreciate something else Invicta excels at.

Indeed, these are the partnerships with big names that Invicta enters into. Disney, Marvel, Star Wars, DC Comics, Warner Brothers, US Army and US Navy: these are just a few of the brand's many successful partnerships. In sports, too, Invicta is a well-known and much-loved name. Thanks to partnerships with athletes such as Shaquille O'Neal, Jason Taylor, and Juan Manuel Correa, Invicta shines on the wrists of the world's best athletes. 

It's not only athletes who appreciate Invicta, but also entire teams and even leagues that enjoy working with the watch brand. Invicta sponsors the US NFL, MLB, and NHL and is Official Timekeeper of the American football team Las Vegas Raiders. Since 2023, they've also been title sponsor of Formula 2 team Invicta Racing. These are all partnerships that underline Invicta's motto: invincible.

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