L. Vegas Raiders
Three-time Super Bowl champion and producer of legendary players like quarterback Ken Stabler. That's the Las Vegas Raiders in a nutshell. With this rich history, the American football team caught the attention of Invicta.
If you're a fan of American football, it's almost impossible to not know about this man: Jason Taylor. Due to his impressive career in the National Football League (NFL), Invicta saw the perfect man in him to form their first partnership.
No one can ignore the legend Shaquille O'Neal. But his 2.16 meters and 147 kilos are not the only reason. Shaq is one of the most dominant and influential players in the history of the highest basketball league in the world: the NBA.
NFL, NHL & MLB
Whereas soccer, cycling and skating are among the favorite sports of many Dutch people, Americans are usually more interested in sports like rugby, ice hockey and baseball. For Invicta, therefore, these are the perfect sports to commit to.
Fill in the box, box, box
For the best strategy
What happens when individual cyclocross champions unite in a cycling team? That's what the founders of the women's cycling team Plantur-Pura wondered. In 2020, they gathered cyclocross champions from around the world to compete together in major road races such as the Tour de Femmes, Amstel Gold Race, and Liège-Bastogne-Liège. Capital Sports handled the marketing for Trespa International, producer of title sponsor Pura.
Trespa International makes high-quality and decorative components for facade cladding, including the Pura facade strips. This wooden panel material is perfect for use as an architectural element thanks to its natural appearance.>>
Capital Sports has been in the world of sports marketing for more than 30 years. As a result, we know the ins and outs of the world of sponsorship and bonding with fans. Over the years, the possibilities may have changed - think social media, data, and other IT innovations - but the principles of the human brain and the emotions associated with sports are still the same.
Before the name Raymond van Barneveld became known, darts was a game people played in the pub. Just throwing some darts for fun. In the same way, the man later nicknamed "Barney" started out on his road to glory.
A match of arm wrestling is something we've all done at one time or another. Some with more success than others. With Sweden's Heidi Andersson, the balance often tipped in her favor. This woman from northern Lapland turned out to be a natural.