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Invicta Watch

S1 & TT Circuit
Assen

Speedy, stylish, and sporty: that's the Invicta's S1 collection. Features that you also find in the racing world. Therefore, there could only be one location to photograph this collection: the historic TT Circuit in Assen. The TT Circuit has a long and distinguished history. For almost 100 years, it has been the birthplace of the Dutch TT race.

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Campaign image Invicta S1 Rally
Allegiant Stadium of Las Vegas Raiders

Invicta Watch
L. Vegas Raiders

Three-time Super Bowl champion and producer of legendary players like quarterback Ken Stabler. That's the Las Vegas Raiders in a nutshell. With this rich history, the American football team caught the attention of Invicta.

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Jason Taylor does push-ups for campaign Invicta

Invicta Watch
Jason Taylor

If you're a fan of American football, it's almost impossible to not know about this man: Jason Taylor. Due to his impressive career in the National Football League (NFL), Invicta saw the perfect man in him to form their first partnership.

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Shaquille O'Neal plays with a small basketball

Invicta Watch
Shaquille O'Neal

No one can ignore the legend Shaquille O'Neal. But his 2.16 meters and 147 kilos are not the only reason. Shaq is one of the most dominant and influential players in the history of the highest basketball league in the world: the NBA.

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NFL player for Invicta campaign

Invicta Watch
NFL, NHL & MLB

Whereas soccer, cycling and skating are among the favorite sports of many Dutch people, Americans are usually more interested in sports like rugby, ice hockey and baseball. For Invicta, therefore, these are the perfect sports to commit to.

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Fill in the box, box, box

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Cyclist Plantur-Pura in action

Trespa International

Plantur-Pura

What happens when individual cyclocross champions unite in a cycling team? That's what the founders of the women's cycling team Plantur-Pura wondered. In 2020, they gathered cyclocross champions from around the world to compete together in major road races such as the Tour de Femmes, Amstel Gold Race, and Liège-Bastogne-Liège. Capital Sports handled the marketing for Trespa International, producer of title sponsor Pura.

Trespa International makes high-quality and decorative components for facade cladding, including the Pura facade strips. This wooden panel material is perfect for use as an architectural element thanks to its natural appearance.

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We've got your back

OTTO Work Force supports PSV Women with cross-media campaign

Over 12,000 fans, a record number, attended the PSV Women's match against their rival Feyenoord at the Philips Stadium on Sunday 24 March 2024. The massive support from PSV fans undoubtedly had a positive impact on the game of the Eindhoven formation, which managed to turn a 0-1 deficit into a 1-1 draw. That so many fans bought tickets for the match can be credited to OTTO Work Force. With a large-scale campaign, they brought the Azerion Women's Eredivsie match to the attention of football-minded Eindhoven.

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PSV Women

Padel perfection

A World Class Black Friday Sale with JustPadel

JustPadel is an established name within the Dutch padel community. Founded in 2016, JustPadel had one clear goal in mind: to make padel accessible to all and grow the sport into a mature phenomenon. In the fast-growing world of padel, JustPadel took a pioneering role and with the merger between the KNLTB and the NPB, the popularity of the sport only seems to grow further.

In 2023, JustPadel approached Capital Sports for support with their Black Friday Sale. JustPadel wanted to showcase its premium padel rackets in an impactful way.

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JustPadel contentshoot World Class Black Friday Sale

Archive

Different times

Capital Sports has been in the world of sports marketing for more than 30 years. As a result, we know the ins and outs of the world of sponsorship and bonding with fans. Over the years, the possibilities may have changed - think social media, data, and other IT innovations - but the principles of the human brain and the emotions associated with sports are still the same.

Raymond van Barneveld in his younger years

JVH Gaming
Van Barneveld

Before the name Raymond van Barneveld became known, darts was a game people played in the pub. Just throwing some darts for fun. In the same way, the man later nicknamed "Barney" started out on his road to glory.

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Portrait photo Heidi Andersson

Unidek
Heidi Andersson

A match of arm wrestling is something we've all done at one time or another. Some with more success than others. With Sweden's Heidi Andersson, the balance often tipped in her favor. This woman from northern Lapland turned out to be a natural.

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