Effective lead generation with gamification
Amacx gives database growth a major boost with Tour de France game
During the Tour de France, we launched a game for Amacx, a leading brand in sports nutrition, to generate new leads and increase brand engagement. Supported by strategic promotion through social media and collaborations with Team Visma | Lease a Bike and EF Pro Cycling, we reached a broad cycling audience. With 50,980 game sessions and 15,915 registrations, we exceeded our initial goals.
Participants played a cycling game where they collected Amacx energy bars and gels while avoiding other racers. This playful approach highlighted the essence of Amacx: high-quality nutrition that contributes to better athletic performance. By offering a discount code upon finishing the game, we not only achieved the primary goals of the gamification campaign but also saw a significant increase in sales.
This campaign demonstrates the power of creativity and digital interaction within sports marketing, where we used gamification effectively to achieve both Amacx's brand goals and commercial objectives.
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Capital Advertising realizes gamification projects for clients complete from concept and execution to promotion and lead generation. Our team consists of creative professionals who ensure a unique concept and professional design, supported by technical online marketers who develop applications from scratch and cleverly promote them through online ads and social media. Benefiting from the power of gamification, just like Amacx? Get in touch with us via the form below or by calling +31 (0)73 613 30 30.
