About us

We do advertising for sports

We started Capital Sports in 2023 because we love sport. The real kind. Vingegaard dropping everyone on Hautacam. Max taking his first championship in the most unexpected way. Kipchoge breaking two hours and still smiling. Hassan hitting the ground in Tokyo, getting back up, and chasing it anyway. We live for moments like that. The ones you don’t forget. Not just because they’re iconic, but because they mean something. And we believe the advertising in sport should too.

We’re a creative agency based in ’s-Hertogenbosch and built for sports, made by people who come from campaigns, and brand building. People who know what it takes to connect with fans and make it stick. We work across strategy, partnerships, and campaigns to help brands earn their place. Our partners include Nike, KNVB, PSV, Maurten, NN Running Team, and Invicta Racing. We’ve built longterm collaborations with teams like Team Visma | Lease a Bike and Heroes Den Bosch. We might be new. But we’re not new to this.

Services

Thinking meets playing

Strategy

We help brands find their role in sport. Positioning, planning, and smart thinking that makes the creative stronger and the message hit where it should.

Partnerships

We connect brands with teams, athletes, and rights holders. Then we make those relationships work. On paper, in real life, and in the moments that matter.

Campaign

We make creative work that feels like part of the game. Work that fans actually care about. Stories, content, and ideas that belong on the timeline, not just in the plan.