Driven by ambition
Aston Villa is one of the oldest clubs in English football. Ebury is one of the fastest-growing fintechs in Europe. Together, they are redefining what ambition means, both on and off the pitch. Because in football, value isn’t always visible. But it moves everything. This launch brings that story to the forefront, reflecting both Villa’s proud legacy and Ebury’s growing role in the global game.
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Value moves everything
What happens behind the scenes matters just as much as what happens on the pitch. Football finance is evolving fast. International transfers. Sponsorship deals. Currency risk. Clubs like Aston Villa need financial solutions that can keep up with the pace of the game. That is where Ebury comes in. And that is the foundation we built this story on.
Rooted in tradition
The value Ebury brings is not what the average fan sees. For them, value lives in tradition. A scarf tied with luck. A seat in the Holte End. Memories of 1982. For the financial side of a club, it is about getting transfers done on time and managing financial risk across borders. This campaign is about building awareness. Making the name Ebury familiar.
From Birmingham
to every global transfer
We developed the campaign to introduce the name. Concepting, scripting, CGI, editing, and delivery. The launch went live on the same day Ebury opened their new office in Birmingham. It is the kickoff to a bigger strategy, with more clubs soon to follow. This creative sets the tone for what is coming.
The financial partner for global sport
Ebury delivers international payments, FX risk management, and financial services tailored for sport. Trusted by clubs like Fulham, PSV, Olympique Lyonnais, Southampton, and now Aston Villa. Operating in more than 130 currencies.
