Creative work for the love of the game

Create value for your club, team, career or brand in sport.

We started Capital Sports in 2023 because we love sport. The real kind. Vingegaard dropping everyone on Hautacam. Max taking his first championship in the most unexpected way. Kipchoge breaking two hours and still smiling. Hassan hitting the ground in Tokyo, getting back up, and chasing it anyway. We live for moments like that. The ones you don’t forget. Not just because they’re iconic, but because they mean something. Moments that inspire, challenge, and connect us all. And we believe the advertising in sport should too.

We’re a creative agency based in ’s-Hertogenbosch and built for sports, made by people who come from campaigns, and brand building. People who know what it takes to connect with fans and make it stick. We work across strategy, partnerships, and campaigns to help brands earn their place. Our partners include Nike, KNVB, PSV, Amacx, NN Running Team, and Invicta Racing. We’ve built longterm collaborations with teams like Team Visma | Lease a Bike and Heroes Den Bosch. Interested in what we can do for you? Make an appointment now or contact us by phone at +31 (0)73 613 30 30.

Why Capital Sports?

Many agencies that specialise in sports marketing focus on sponsorships and activations. At Capital Sports, we tackle marketing in its broadest sense. Because we have over 30 years of experience as an all-round marketing agency with the Capital Advertising label, we have all the knowledge needed to make online and offline campaigns a success. Thanks to the broad knowledge of our marketers, we are able to deploy all disciplines for the sports organisations, clubs, athletes or brands that knock on our door. That makes us a winning agency for people inside and outside sport.

30+ years of sports marketing experience
Proven to prominent brands such as Nike, KNVB, Amacx, PSV, Shimano and Invicta Racing
All (sports) marketing disciplines in-house
No-nonsense, low-threshold services
The sportiest agency in the Netherlands

Why sports marketing?

Sports marketing is essential for both the sports and commercial sectors. It generates crucial funding for sports organisations and athletes, helping to develop facilities, training and events. For companies, sports marketing provides a platform to increase brand awareness and reach specific audiences. The emotional engagement of fans with sports teams and athletes can lead to deeper customer relationships and increased brand loyalty.

In addition, the globalisation of sport offers companies the opportunity to grow internationally and enter new markets. Sport also has the power to bring communities together, which helps companies strengthen their image as a socially responsible and engaged entity. In short, sports marketing combines emotional connection, targeted communication and broad exposure, making it a powerful and effective strategy for both sports organisations and commercial companies. Want to discuss tactics? Schedule an appointment or contact us by phone at +31 (0)73 613 30 30.

Amacx-Campaign-2025_DSC7191-Enhanced-NR klein-1-1-1

In our hall of fame

Success stories with sports marketing

Nike & KNVB
Total 90 reissue

Together with KNVB, Nike reissued a classic. One that still lives in the memory of fans who were there. And still works for those discovering it now. A campaign that taps into the legacy of the shirt.

Amacx
Fuel Up

Amacx opens a new chapter with ‘Fuel Up,’ a modular brand platform that speaks to athletes in every discipline. Built within the peloton, ready to fuel everyone who gives their body what it needs.

KNVB & Nike
Ready to own it

Oranje is more than just a colour. It is a feeling you live, play with and make your own. For WEURO 2025, we unveiled the new home and away kits for the Leeuwinnen together with the KNVB and Nike.

Invicta Racing
Yellow Adrenaline

Invicta has a great affinity for racing and has therefore sponsored a Formula 2 racing team since 2023. For the campaign to launch Invicta Racing, our crew travelled to an English country house.

Creative work for the love of the game

Advertising is in our DNA. But sport? That's in our heart.

Make your move

Let's change the game

Why Capital Sports?