Scored big with PSV Business

Football is one of the most popular sports in the world. Every week in the Netherlands too, some 1.2 million children and adults tie their shoes for a football match. And when an important football match is on TV? Then you can hear a pin drop on the street. Six million people watched the 2022 World Cup final - and the Netherlands was not even in the final. 

Doing business with legends
We at Capital Sports are also avid supporters of this popular ball sport. As a sports marketing agency with its roots in Brabant, it is no surprise that Capital Sports has been associated with PSV for many years. This football club from Eindhoven not only has a large fan base, but also a large number of sponsors and business partners.

PSV business box with captains armband
PSV business flyer for campaign Join the club

As members of PSV Business and the Legends Lounge, we at Capital Sports not only look forward to matches, but also to connecting with other ambitious companies that support the club. From our expertise in marketing and sports, we know better than anyone how they can get the most out of their sponsorships. Over the years, we have helped many sponsors and business club members with campaigns to bring their brand to the attention of fans, gathering new leads. 

Join the Club
We also roll up our sleeves for PSV itself. For example, when corona restricted the number of contact moments around matches to a minimum. At that time, PSV Business had to retain loyal members and at the same time enthuse potential members for a seat at the club. 

Capital Sports came to the rescue with a multimedia campaign. Under the slogan 'Join the Club', we photographed members playing football in their offices. We shared these photos with a playful caption on social media. This way, we put PSV Business members in the spotlight. 

The outcome of the campaign was twofold: with the photos, PSV Business triggered prospects to also join the club and members' businesses got new leads thanks to the mention of their name on a large platform. With paid and organic reach, a landing page with lead form and subsequent direct mailing with captain band and flyer, the number of PSV Business member companies even exceeded the pre-corona level.

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