As members of PSV Business and the Legends Lounge, we at Capital Sports not only look forward to matches, but also to connecting with other ambitious companies that support the club. From our expertise in marketing and sports, we know better than anyone how they can get the most out of their sponsorships. Over the years, we have helped many sponsors and business club members with campaigns to bring their brand to the attention of fans, gathering new leads.
Join the Club
We also roll up our sleeves for PSV itself. For example, when corona restricted the number of contact moments around matches to a minimum. At that time, PSV Business had to retain loyal members and at the same time enthuse potential members for a seat at the club.
Capital Sports came to the rescue with a multimedia campaign. Under the slogan 'Join the Club', we photographed members playing football in their offices. We shared these photos with a playful caption on social media. This way, we put PSV Business members in the spotlight.
The outcome of the campaign was twofold: with the photos, PSV Business triggered prospects to also join the club and members' businesses got new leads thanks to the mention of their name on a large platform. With paid and organic reach, a landing page with lead form and subsequent direct mailing with captain band and flyer, the number of PSV Business member companies even exceeded the pre-corona level.
On your marks. Get set. Go!
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Also in our hall of fame
More success stories
Dribble, pass, jump shot and... score! Time to cheer? There's hardly any. Because before you know it, the other team is dribbling away again. From the moment you take your seat in the Maaspoort, home of Heroes Den Bosch, you know: this is going to be spectacular.
Capital Sports has been working with Team Jumbo-Visma for more than a decade. We knew them before, as LottoNL-Jumbo and Belkin. In those years, we quickly saw the team grow into a true success story in the cycling world.
NN Running Team
In 2020, the world was turned upside down. Because of the coronavirus, almost no sporting events went ahead. Although running was possible for many athletes, a lap around the church was not enough to qualify for the Olympics.
The Netherlands world champion in football. How we would love to read those words in the news. Yet the European championship is still our country's greatest achievement. For both the men and women, that is. Our robots are doing a lot better.