FBK Games

Innovation and world class sport meet in Hengelo

Every year, the FBK Games take place in Hengelo. The athletics event takes its name from legendary Dutch athlete Fanny Blankers-Koen, who won four gold medals at the 1948 London Olympics. FBK Games belongs to the World Athletics Continental Tour Gold and is considered one of the most important athletics events in the world.

Sifan Hassan met fans bij FBK Games
Femke Bol in action at FBK Games

Naturally, the Dutch event attracts athletes from all over the world. The programme includes several athletics events, such as sprinting, hurdling, long jump, javelin throw and shot put. World's best athletes are present in each event: Sifan Hassan in the 10,000 metres, Femke Bol in the hurdles and several American athletes in their specialities.

Test environment 
The FBK Games are not only a popular event for athletics stars. They also serve as a testing environment for new innovations and concepts. For instance, a new long jump format has already found its way into the official games. The Wavelight technology that runners use in the relay, among others, was also tested here for the first time. 

Global Sports Communication has been organising the FBK Games since 2018. Capital Sports supports the company with social advertising. With targeted campaigns, we contribute to the success of the event's ticket sales. At the same time, we collect data to target the right audience even more specifically in campaigns that follow.

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