Aiming for the stars

Hunting all World Marathon Majors

That Eliud Kipchoge is a phenomenon is undeniable. The Kenyan marathon runner breaks record after record. In 2022, he ran the fastest official marathon ever with an impressive time of 2 hours, 1 minute and 9 seconds. A year later, he became the first human ever to complete a marathon distance in less than two hours. In addition, Olympic gold has already shone around his neck twice.

But for Kipchoge, his legacy is not yet complete. His goal is to win all the Abbott World Marathon Majors. Berlin, Chicago, London and Tokyo are already on his name. Boston and New York are still missing. The question is: for how long?

Eliud Kipchoge circles Boston as his next marathon
Campagnebeeld NN Running Team voor Six Stars

Chasing the Six
With that question, Capital Sports went to work. For Abbott, the main sponsor of the Six Majors and the company that awards the Six Star Medal, we came up with the concept of 'Chasing the Six'. Capital Sports campaigns revolve around this ultimate goal of the marathon runner. We support the route to 6 Stars on social media, with activations and creative communication towards fans. By working together throughout the campaign, Abbott maximises awareness of their sponsorship and support for running. 

10 wins
Kipchoge managed to win the Berlin marathon four times before: in 2015, 2017, 2018 and 2022. He also won the London marathon four times. In the British capital, the Kenyan crossed the line first in 2015, 2016, 2018 and 2019. Chicago and Tokyo he won both once, in 2014 and 2022 respectively.

Due to corona and the corresponding lack of official sporting events, the attempt to win the other two US marathons took longer than planned. But that does not mean Kipchoge is giving up. Indeed, his motivation is greater than ever. The question therefore seems to be not whether Boston and New York will complete his list, but when.

About NN Running Team

Not so long ago, running was an individual sport. Until NN Running Team changed that in 2017. Former athlete Jos Hermens decided that long-distance and marathon runners are stronger as a team, and founded the world's first professional running team. In doing so, he started a revolution.

Soon, top athletes like Eliud Kipchoge, Kenenisa Bekele and Abdi Nageeye joined the team. With such names, of course, success was just a matter of time. In recent years, NN Running Team was able to win many marathons, Olympic 5,000, and 10,000 metres and set multiple world records. The top performances follow each other in rapid succession.

Capital Sports was involved in this successful project from the start. Together with Global Sports Communication, we ensure that not only runners are ahead in their races, but that the marketing also outshines the competition. Together, we bind and captivate fans around the world.

The goal of NN Running Team is to further professionalise the running sport. This increases its attractiveness to fans and sponsors. This professionalisation is also reflected in the communication. Through campaigns, websites, apps and activations, we are increasing the fan base to boost NN Running Team, the fans and the athletes.

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