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Capital Sports uncovers

The best-kept secret of Den Bosch

Dribble, pass, jump shot and... score! Time to cheer? There's hardly any. Because before you know it, the other team is dribbling away again. From the moment you take your seat in the Maaspoort, home of Heroes Den Bosch, you know: this is going to be spectacular. Sensational three-pointers, blocks, and dunks alternate with exhilarating breaks, where dance acts and half-court shots keep your attention on the floor. Heroes is undoubtedly one of Den Bosch's best-kept secrets. 

As a partner of Heroes Den Bosch, Capital Sports has the task of revealing this secret to more and more people. Because sports at the highest level, with the entertainment that matches that level, deserve to be seen. By as many people as possible. This way, Heroes is able to increase the fan base, attract new sponsors, and put basketball definitively on the map in and outside the capital of Brabant.

Huddle van spelers Heroes Den Bosch voor wedstrijd
Thomas van der Mars of Heroes Den Bosch in action

Record number of national titles
For those who have not yet unravelled this secret, the question arises: who are these Heroes? Well, they're the record holder of the number of national titles won. Heroes Den Bosch won no less than 17 in its rich history. In addition, the club is the home of national and international talents in basketball. From Australia and the US to Latvia and Norway, Den Bosch welcomes basketball heroes from all over the world. And with an average height of over 2 metres, you literally cannot ignore them. 

Enough reason to be a fan, right? Capital Sports thought so too. That is why we entered into a partnership with Heroes Den Bosch in 2023. As a partner, we will do everything to give this top club of Dutch basketball the attention it deserves. We will do this through social advertising, but also by thinking along with them about creative actions for things like increasing ticket sales. 

Spectacular success 
Fortunately, Heroes makes this task a lot easier and more fun. Because once you have sat courtside, you don't really want to get up. We also noticed this among the clients we introduced to the sport. Several relations who accompanied us to a match now support Heroes Den Bosch as a sponsor. For them, attending a basketball match is not only a spectacular night out, but also a business success.

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