NN Running Team
Back2TheStreets
In the world of elite sports and extraordinary performance, NN Running Team has long been a shining example. Behind every triumph of the team's elite athletes is a story of dedication, perseverance and unprecedented passion. Bringing these stories to life and sharing them with the world is an art in itself. This is where the strength of our partnership with Global Sports Communication comes in.
In the run-up to the Berlin Marathon, the high-profile campaign 'Back2TheStreets' was launched in autumn 2023. In this campaign, NN Running Team athletes impressively return to the places where they performed great feats. They do so literally, but also figuratively. To the streets of their success belongs street art.
Back2TheStreets is more than just a trip to famous locations; it is a celebration of the streets where the athletes made history. It marks the connection between sport, art and community.
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Launch F2 team Invicta Racing
For watch brand Invicta, Capital Sports' crew was active at the Holkham Hall estate in England in recent months. The US watch company has a great affinity with racing and has therefore sponsored a Formula 2 racing team since 2023. From 2024, this racing team will also bear the name of its sponsor: Invicta Racing. To make this move known among racing and watch enthusiasts worldwide, Invicta enlisted its regular marketing agency Capital Sports from Den Bosch, with whom it has had a close partnership for almost 10 years.
For the campaign, the crew travelled not to a race track, but to an English country house, close to the coast, several hundred kilometres north of London. The manor house Holkham Hall was built in the early 17th century by Thomas Coke, Earl of Leicester of Holkham.
>>RoboCup 2024
Robotics World Cup comes to Eindhoven again
The robotics world championships are back in Eindhoven. After the successful 2013 edition, TU/e has again been chosen to host the global event for autonomous robots. RoboCup 2024 will take place from 17 to 21 July at Genneper Parken in Eindhoven. The organisers have set themselves the goal of making full use of the venue's capacity, accommodating an impressive 50,000 visitors over five days. An ambitious goal, which Capital Sports says is certainly not unachievable. As in 2013, the sports marketing agency is involved as a partner of RoboCup, supporting the organisation in terms of promotion, communication and with boosting ticket sales.
PSV Join the Club
Football is one of the most popular sports in the world. Every week in the Netherlands too, some 1.2 million children and adults tie their shoes for a football match. And when an important football match is on TV? Then you can hear a pin drop on the street. Six million people watched the 2022 World Cup final - and the Netherlands was not even in the final.
We at Capital Sports are also avid supporters of this popular ball sport. As a sports marketing agency with its roots in Brabant, it is no surprise that Capital Sports has been associated with PSV for many years.
>>Archive
Different times
Capital Sports has been in the world of sports marketing for more than 30 years. As a result, we know the ins and outs of the world of sponsorship and bonding with fans. Over the years, the possibilities may have changed - think social media, data, and other IT innovations - but the principles of the human brain and the emotions associated with sports are still the same.