Tonight, in the run-up to the Berlin Marathon, NN Running Team's latest documentary will premiere. 'Behind the Team' is, after 'Inside the Training' earlier this year in Rotterdam, the second film in the documentary series to get its first screening on the big screen. It will take place at the sold-out Babylon cinema in Berlin in the presence of Eliud Kipchoge's coach Patrick Sang.
Around the promotion of the documentary, Capital Sports again had a great role to play. We have been 'behind the team' for years, working closely with Global Sports Communication. In those years, NN Running Team's YouTube channel has grown into a global success and we were responsible for many high-profile campaigns. Tomorrow marks the official launch of the latest campaign, 'Back2TheStreets'.
Eliud Kipchoge managed to win the Berlin Marathon four times before: in 2015, 2017, 2018 and 2022. In communication, we also let NN Running Team be a frontrunner. Ever since the start of this unique team, we have managed to create worldwide attention. We increase the fanbase through campaigns, websites, games and activations. We are 'Behind the Team' and we are proud of that.