Skip to content
en
  • There are no suggestions because the search field is empty.
en

+31 (0)73 613 30 30

Plantur-Pura

Champions in their field

What happens when individual cyclocross champions unite in a cycling team? That's what the founders of the women's cycling team Plantur-Pura wondered. In 2020, they gathered cyclocross champions from around the world to compete together in major road races such as the Tour de Femmes, Amstel Gold Race, and Liège-Bastogne-Liège. Capital Sports handled the marketing for Trespa International, producer of title sponsor Pura.

Pura NFC
Trespa International makes high-quality and decorative components for facade cladding, including the Pura facade strips. This wooden panel material is perfect for use as an architectural element thanks to its natural appearance. Next to delivering quality products, Trespa International promises a customer-centric focus, in which safety, integrity, drive and passion are paramount.

Rensters Plantur-Pura in actie
Plantur-Pura game

Champions
Those key words - in particular drive and passion - we found in the sponsorship of women's cycling team Plantur-Pura. The connection to this team immediately increased brand awareness. But Trespa International wants more. To appeal to architects, distributors and contractors, they turned to Capital Sports. Together, we ensured that Pura became a champion not only in cycling, but also in construction. 

Online games
To achieve that goal, we wanted to grow the number of leads. This required mail addresses. However, most people don't just leave their personal details. An important part of this form of sports marketing was therefore to lower the threshold of data collection. Online games are a proven successful method for this. 

For Trespa International, we developed several interactive online games. For instance, we let people make predictions about the competition, let them play cycling memory, and jump on virtual bikes on a digital course full of competing riders. Those with the best prediction, highest memory score or most overtakes received a unique cycling jersey signed by the stars of the team.

Ready? Set? Go!

Contact us to discuss your tactics

Also in our hall of fame

More success stories

NFL player for Invicta campaign

Invicta Watch
NFL, NHL & MLB

Whereas soccer, cycling, and skating are among the favorite sports of many Dutch people, Americans are usually more interested in sports like rugby, ice hockey, and baseball. For Invicta, therefore, these are the perfect sports to commit to.

>>
Cyclists Team Sunweb in action with Shimano

Shimano
Part of the Team

Japanese metal fabricator Shimano is inextricably linked to cycling for many cycling enthusiasts. As experts, they assist many World Tour Cycling teams. Not just with their knowledge, but also through sponsorships.

>>
Dunk by Chris-Ebou Ndow from basketball club Heroes Den Bosch

Anycoin Direct
Heroes Den Bosch

Heroes Den Bosch has a true hero status for basketball fans. As a leading company in their industry in Brabant, Anycoin Direct saw a perfect match with this high-level club, also from Brabant. For that reason, they decided to partner up with Heroes.

>>
Raymond van Barneveld in his younger years

JVH Gaming
Van Barneveld

Before the name Raymond van Barneveld became known, darts was a game people played in the pub. Just throwing some darts for fun. In the same way, the man later nicknamed "Barney" started out on his road to glory.

>>
Capital Sports