Invicta has a great affinity for sports. Racing in particular. The launch of Formula 2 team Invicta Racing and its partnership with driver Juan Manuel Correa underline its passion for speed. But the yellow adrenaline extends beyond the race track. Invicta Stores Europe is Official Timekeeper of the ZLM Tour, the Netherlands' premier multi-day cycling race.
Invicta shares a deep connection with cycling, where every second counts and the smallest details can make the difference between winning and losing. Just as a cyclist must time every moment of the race to perfection, Invicta's watch designers strive to make every timepiece accurate to the smallest fraction of a second. By providing timekeeping during the ZLM Tour, Invicta is demonstrating the accuracy and reliability of its timepieces.
Watch to win
Every day during the ZLM Tour, followers of the race will have the chance to win an Invicta watch. Via a QR code in the television broadcasts of RTL7, Videoland and Eurosport, various social media posts and newsletters, cycling and watch lovers will be directed to an Invicta landing page, where they can vote for the rider of the day. Capital Sports handled the activation from concept to execution and guided Invicta in taking advantage of the opportunities offered by the partnership with ZLM Tour.