Together with Philips Ambilight TV and FC Barcelona, we launched Bring It Home, a global campaign built to bring the energy of matchday into the living room.
The campaign starts from a simple question every fan knows: where do we watch? Because big games are never just watched anywhere. You look for the right place, the right people, the right screen and the right atmosphere. That is exactly the space Bring It Home was built to own.
The film features Frenkie de Jong, Robert Lewandowski, Marcus Rashford, Jules Koundé and Pau Cubarsí, appearing in the world of fans getting ready for kick-off. Not as distant stars on a screen, but as part of the build-up, the anticipation and the shared feeling that starts before the first whistle.
While the work builds on Philips Ambilight TV’s role as Main Partner of FC Barcelona, the focus shifts deliberately from product messaging to fan experience. Less about specs, more about what football nights actually feel like.
Bring It Home is rolling out internationally across film, retail, digital, print and social, through the channels of FC Barcelona, the featured players and retail partners. The film was produced in collaboration with Empire Film and Always Busy.