Frenkie de Jong is becoming one of the faces of Philips Ambilight TV. The FC Barcelona midfielder joins striker Robert Lewandowski, who has been an ambassador for the brand for some time. Together, they will appear in Philips Ambilight TV campaigns across Europe.
Since 2023, Philips Ambilight TV has been the main shirt sponsor of FC Barcelona. Through this partnership, the brand aims to bring the stadium experience into the living room. Ambilight technology projects the colours from the screen onto the wall behind the television, creating a more immersive viewing experience. It makes the pitch feel as though it enters the room, pulling you deeper into the match. This effect is especially strong during major FC Barcelona fixtures or international matches in which De Jong features.
By choosing Frenkie de Jong as a new face of the brand, Philips Ambilight TV strengthens its link with football at the highest level. Fans who want to experience the atmosphere of the stadium at home will soon see De Jong not only on the pitch, but also in commercials, online videos and in store campaigns.
Capital Sports collaborates with Philips Ambilight TV on the creative development and activation of the main sponsorship of FC Barcelona. The agency in ’s Hertogenbosch supports brand positioning, campaign creation and the translation of the international strategy to several European markets. In doing so, the partnership between Philips Ambilight TV, FC Barcelona and the players becomes visible and tangible not only in the stadium, but also for fans at home.